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Conceptual design work:
click to view pdf of identity mark, system, & standards
Western Gas and Convenience
Western Gas & Convenience identity redesign progressed from mind
mapping and sketches to a symbol inspired by ethanol molecules.
The final symbol was produced from the negative space of
the ethanol molecule sketches. The symbol shape also resembles a
wheel rim turning with an impression of the forward thinking about
the future of the company’s image.
Positioned as a national leader, Western Gas & Convenience is concerned about the environment and involved in eliminating dependency on crude oil imports. The identity mark provides a clear and constant image with an interpretation of the company’s goals. The identity mark was created in a vertical and horizontal orientation.
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