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Conceptual design work:

gas_photo     click to view pdf of identity mark, system, & standards

Western Gas and Convenience

Western Gas & Convenience identity redesign progressed from mind mapping and sketches to a symbol inspired by ethanol molecules. The final symbol was produced from the negative space of the ethanol molecule sketches. The symbol shape also resembles a wheel rim turning with an impression of the forward thinking about the future of the company’s image.

Positioned as a national leader, Western Gas & Convenience is concerned about the environment and involved in eliminating dependency on crude oil imports. The identity mark provides a clear and constant image with an interpretation of the company’s goals. The identity mark was created in a vertical and horizontal orientation.

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